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Macro Strategies

Strategic Theme/Objective

1

Institutionalization of systematic change management to improve the flexibility power of the organization against changes

·         Risk management

·         Data and processes security management

·         Integration and agility of process (ERP)

·         Promotion and enhancement of creativity and innovation

2

Creating synergistic through aligning and integrating processes and infrastructures with strategies

3

Development of human resources in the direction of human and intellectual capital formation

·         Improving staff satisfaction

·         Development of the competency of key personnel

·         Development of knowledge and skills of personnel

·         Improving organizational culture

4

Effective management of resources to create economic production with a resistance economy approach

·         Maximizing return on equity

·         Increasing asset efficiency

·         Improving costs’ structure

·         Sustainable profitability

5

Creating competitive advantage and increasing profitability by developing productive capacities and market penetration to create economic, social and environmental stability with NGL ownership

·         Operational income growth

·         High-quality and low-cost production

·         Sustainable and safe production

·         Sustainable feedstock supply

·         Optimal management of supply of goods and materials

6

Establishing sustainability of production and realization of nominal capacity by supplying feedstock from regional and trans-regional resources and capacity building for storage and transportation of feedstock and products

7

Agility and supply chain empowerment

8

Creating value added from the place of product development and homogeneous diversity with the help of improvement and advancement of support and operational technologies

·         Brand development and enhancement

·         Decreasing technology gap

·         Development and diversity of product baskets

·         Management of developmental projects

9

Maximizing customer experience and promoting proposed values while focusing on developing the mechanisms for managing the relationship with customers

·         Sustainable Quality

·         Timely delivery

·         Competitive price

·         After sales services

10

Development and influence in target markets to strengthen the competitive position of the organization by identifying and participating in new markets and expanding marketing activities.

·         Development of marketing activities

·         Development of Communication with Customers

·         Production in accordance with market requirements

·         Market development

·         Managing supply and product delivery

11

Balanced promotion of the organization’s positon as a responsible citizen through consideration of environmental aspects and social responsibilities

·         Developing communication and increasing accountability to stakeholders

·         Adherence to environmental requirements

·         Increasing the level of occupational safety and health of employees

·         Optimal resource and energy management

12

Promoting organizational governance by enhancing analytic ability and risk identification

·         Strengthening organizational governance mechanisms